If you are a new client to CINIVA and have opted for extended SEO services, we get to work on your promotion before the website goes live. As content is added to each page, we look at the various HTML tags that are important in SEO: - the META tags that define the site's content through detailed descriptions and relevant keywords
- the TITLE tags that will displayed in search results
- the ALT tags that accompany each image found on the site.
This content, seen only by search engine spiders as they crawl webpages to gather data, can help determine a site's position in specific keyword searches. Many SEO experts warn not to emphasize all SEO efforts into these tags, and we agree. Ultimately the freshness of your site's content will determine your position in search, yet we do and will optimize your META data for quality to enhance your site's relevance. It is the consensus of many SEO professionals that META data, particularly keyword and description data, does not affect search engine results as much as it did in the past. It may be helpful to sites, however, to maintain these tags, if only to guide spiders to the proper content of the site. META tags should not, however, be considered the be-all and end-all of proper search engine optimization. A factor, yes, but not as important a factor as site content and relevancy, and link popularity. Wikipedia's definition of META: Meta tags are used to provide structured metadata, or data about data, about a web page. The metadata is embedded to the page by adding one or more meta elements to the head section of the HTML document. Meta tags have been the focus of a field of marketing research known as search engine optimization or SEO. In the mid to late 1990s, search engines were reliant on Meta tag data to correctly classify a web page. Webmasters quickly learned the commercial significance of having the right Meta tag, as it frequently led to a high ranking in the search engines - and thus, high traffic to the web site. As search engine traffic achieved greater significance in online marketing plans, consultants were brought in who were well versed in how search engines perceive a web site. These consultants used a variety of techniques (legitimate and otherwise) to improve ranking for their clients. You can see any web site's Meta tags by viewing the source code. The two most popular Meta tags used for search engine optimization is the Meta description tag and Meta keyword tag. The Meta description tag allows web site owners to describe what the web page is about. Search engines such as Google still use this to display the description of a web site in the search results. The Meta keyword tag allows site owners to put keywords in it to help search engines decide what a web site is about. In the early 2000s, search engines veered away from reliance on Meta tags, as many web sites used inappropriate keywords or were keyword stuffing to obtain any and all traffic possible. Some search engines, however, still take Meta tags into some consideration when delivering results. In recent years, search engines have become smarter, penalizing web sites that are cheating (by repeating the same keyword several times to get a boost in the search ranking). Instead of going up in the ranking, these sites will go down in ranking or on some search engines, will be kicked out of the search engine completely. CINIVA is happy to provide more information about META tag validation through its supplementary SEO site HighSearchRanking.com . | 
