Ciniva Systems understands the importance of Search Engine Optimization in bringing your website to the attention of other people. Having a great website is just the beginning of the story. You want people to visit your site and to participate in whatever you have going on, whether it is selling a gadget, collecting names for sales leads, or simply informing people about something that is near and dear to your heart.

SEO is not easy. SEO is an ongoing project. Once your site is at the top of the list, you have to work to keep it there. SEO is so important and so time consuming, many site owners hire competent people to do the job for them. Here are a few tips we use to get us started.

Before we start any search engine optimization campaign the following question should be answered.

What are the site owners hoping to achieve with their site? More sales, more subscribers, more traffic, more publicity? Without a clear direction, optimization is very difficult. If the site owners don't have a clear focus, our trained staff will assist them in determined what they want to accomplish with their website.

The next step is to do a site review to determine what is needed for the site, itself. A site analysis will offer useful information, such as target keywords used, meta tags and other meta data used and general search engine compatibility. We find out if all the links are working, is the HTML code clean, what is the page load time and other useful information that will help us determine if the site is really ready for a full-blown SEO project. If not, we make it ready.

Determining the site's requirements is next.

When Ciniva creates a site, it is ready for SEO immediately. If Ciniva is doing a site redesign, a determination of the technology used to build the site is essential. Did the site's creator use frames? Flash, Cold Fusion, JavaScript, HTML, XML? Does the site have database driven content? How much content is there on each page and is it keyword friendly? All of this will be determined in the initial site analysis. Many things in a site may have to be changed before SEO will be effective.