Code & Content Validation

It is reported that the two most important factors that determine a site's importance to the search engines are age and content. The cleaner the HTML code and the more relevant the content, the better the opportunity for good search results.

Consider your website's HTML code – this is what the spider sees as it crawls a webpage. How clean is the code? Is it bogged down in javascript and Flash and other tags it is unable to read? Muddled code can actually prevent a spider from crawling a site, causing it to leave the site altogether, and therefore prevent important data from being cached. A site that is not spidered is, in the determination of a search engine, a site that doesn't exist.

Look at the content of the site, the text a web user sees when he/she visits your site. Is the text grammatically correct? Are words spelled correctly? Is the content rich in relevant keywords, enough to emphasize the relevance of the site, but not overloaded with keywords so as to look like SPAM? Is there a good balance of text content and image content? Do the keywords under which you wish to be found in search have priority placement in the text…is that content the first thing seen as the site loads? Do all the hypertext links work? Are all outbound links leading to relevant data?

As site content becomes more important in SEO, we will continue to optimize for good, relevant content as seen by consumers and spiders. Content optimization is often an ongoing process, as websites need to be updated regularly with fresh content (news, updated information, new items and images) so the spiders will notice as they revisit your site. At CINIVA, we are proud to have an award-winning publisher author on staff, whose writing expertise stretches to many realms. If you know exactly what you want to convey on your website, but are unsure of how to do it in a search-friendly way, we can help.

Contact CINIVA today at 757.499.1990 to learn more about optimizing your site content for good SEO.