Link Building

While age and content presently play the most important roles in effective SEO, link popularity is equally important. Search engines will give precedence to websites to which outside sites have linked, without the benefit of reciprocal links. The more relevant websites that link to your site, the better the opportunity for high search results, as search engines will view your site as authoritative.

Link building is an ongoing process in SEO, and one of the core elements in CINIVA's SEO packages. We will research relevant sites and negotiate links, yet we do not request links from every site encountered. The quality of an outside site that links to yours also determines your site's SEO. It is better for a website with a Google PageRank of 5 or 6 to link to your site than have a "link farm" site with no PageRank link back. As thousands of new websites are launched daily, we will work to sift the wheat from the chaff as we find relevant quality sites with whom we can building linking relationships. You can be assured when you sign on with CINIVA to handle your SEO that we will not distribute your site to every SPAM farm in existence in order to inflate your popularity.

How do we look for potential links? It is usually a matter of determining your site's content and the perfect fit it will make with other sites. If your site specializes in tourism, we will approach regional and local sites to consider a link to yours. If you sell apparel for specific sports teams, we may contact the respective schools and alumni associations. If your site promotes your church, we will naturally research faith-based sites. The more content you allow on your site, and the better the functionality for visitors, will also affect your chances for link popularity. Give visitors something in return for their time, and you may find your site becoming very popular.

Contact CINIVA today at 757.499.1990 to learn more about link building and its role in our SEO services.