STANDING OUT FROM THE CROWD

CUSTOM WEBSITE + CUSTOM VIDEO + MOTION GRAPHICS

WST Capital Management is a division of our friends at Wilbanks Smith & Thomas Asset Management, LLC in Norfolk– a firm that, since 1990, has prioritized solutions-seeking research as a way to better serve clients. The in-house team at WSTCM needed a strong creative partner to apply a unique visual identity to highly complex content architecture.

The Challenge

Websites in this sector are often flat, too boring, and too cold. Overall, an underwhelming and uninspiring experience. We combined the approach, process, and the science of capital management with the warmth, care, and expertise that WSTCM brings to the table.

The Solution

To help shape the look and feel of the new website, we partnered with WSTCM’s internal marketing team. Our collaboration led to a detailed visual hierarchy and animation style that would allow the brand to communicate technical information in accessible ways.

Services

Content Architecture, Experience Architecture, Web Development, Video Production, Animation, Creative Direction, Art Direction & Design

Leveraging the new animation and editorial-style videos, we were able to provide an experience that brings the expertise and warmth of the professionals themselves to the forefront.

1

unique visual identity

3

detailed videos featuring custom animation

2nd

collaboration with Ciniva

A Few Kind Words

“We engaged Ciniva for this website project after a great previous experience on a different site. They again proved an excellent and thoughtful partner in design, messaging, and creation of important video assets, and they tackled complex investment subject matter with lots of curiosity and commitment to helping us tell our story.”

- Elizabeth Marchetti

Director of Business Development
All Work