Can You Explain Digital Marketing to a Novice in Under 60 Seconds? Ready? Go!
Although digital marketing is far too complex to thoroughly explain in 60 seconds, here is our best attempt:
Know Your Audience: What are their needs, interests, behaviors, and values?
Build Your Brand: Create a powerful and consistent brand image that connects with the values of your audience.
Finetune Your Process: The best marketing will be wasted if you don’t build a hassle-free and memorable (in a good way) customer experience.
Build Quality Content: This applies to your website, social media, and all forms of advertising–anything your brand touches!
Neglect Nothing: Think of digital marketing like a human body that needs all of its parts intact and functioning to perform at a high level. Your website, SEO, social media, advertising, customer relationships, and data tracking must hit on all cylinders–overlook any one of them at your own peril!
Get Social: Use Facebook, Instagram, Twitter, LinkedIn, and other platforms to reach your audience with engaging content. Each platform has its own user base and best practices.
LEARN, LEARN, LEARN! Track everything, analyze the data, do A/B testing, and constantly optimize. Marketing is always changing. What worked for you years ago might not work this year. Learning also means knowing when to consult with experts. If you learn every lesson the hard way, you may end up with nothing left to grow from!
Time for one more? Contact Ciniva! We’ve been helping businesses grow for more than 25 years and we would love the opportunity to put that experience to work for you. We offer free, no-pressure consultations to explore if we are the right fit to help you elevate your brand. Reach out today!
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