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Visit Currituck
Simply Corolla

With the world of travel ever-evolving we wanted to deliver the best UI experience to planners of all ages and on all devices. Intuitive navigation that asks the right questions can start a users journey above the fold.

Corolla is a destination known for its charming beaches, endless adventures and a slew of wild horses. We worked hand-in-hand with their team to craft a new brand site and digital experience that complemented the heart and soul of the Outer Banks.

 

The best way to explore Corolla is to experience it. We concepted, scripted, and storyboarded our way into a full video production to capture all aspects of Visit Currituck, Drone shots of wild horses, kayaking along the canals, and intimate family moments. Video ensures local relevance, the core of what Visit Currituck is.

The Adventure of a Lifetime

With the world of travel ever-evolving we wanted to deliver the best UI experience to planners of all ages and on all devices. Intuitive navigation that asks the right questions can start a users journey above the fold. A tile based video system below brings in color commentary. We incorporated the use of a tile-based navigation system along with beautiful and concise imagery to help, all while refactoring layers upon layers of information infrastructure.

Simply Corolla

We anticipated visitors every need – from Where to Eat, Where to Stay, and What to Do. Audience behavior drives our digital campaigns helping us make suggestions that allow a user to build their own vacation without ever leaving their favorite platforms. We created an ideal visitor journey, from piquing interest to booking a stay with beautiful visuals experiences and in as few clicks as possible.

Back to the Basics

Corolla is about relaxing, unwinding, and escaping. It’s about spending days on the beach with family and friends. It’s about going off the grid, unplugging and exploring your surroundings. Rather than disguise this experience, we wanted to tell a story that emphasized it – a rallying cry to vacation a little differently. “Simply Corolla” is a story of simplicity designed to capture the unrivaled experience that sets this quaint beach village apart. Here, we dared visitors to disconnect, to trade smart devices for compasses and connect with nature.

How We Helped

The typical visitor to the Visit Currituck site is usually in search of a vacation solution. Often times, they already have a vacation experience in mind. They just needed the tools to make their goals a reality. We created an ideal visitor journey, from piquing interest to booking a stay with beautiful visuals experiences and in as few clicks as possible.

What We Provided

Marketing Strategy + Planning, Content Architecture, Experience Architecture, Web Development, Campaign Strategy, Concept Development, Creative Direction, Copywriting, Art Direction & Design, Ad Development.

100

travel data points integrated

30k

site visitors in first month of launch

76

hours of design strategy

“Ciniva has been our agency of record since the inception of the organization. Through their strategic content development, web/mobile site development, as well as digital and social marketing tactics, Visit Currituck continues to be at the forefront for travel and tourism destinations.  Our loyalty lies not only in the work that the Ciniva team produces, but their prompt attention to our needs and consistent communication.”

Tameron Kugler

Director of Travel & Tourism
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