Starting with a collaborative workshop to help identify Brand Strategy to crafting a custom Waze location pin, the Journey was a Summer campaign for the Chesapeake Bay Bridge Tunnel that drove over 10,000 new travelers across. Accenting user’s journey through predicting digital behavior was how this campaign succeeded.
What We Provided
Marketing Strategy + Planning, Content Architecture, Experience Architecture, Web Development, Campaign Strategy, Concept Development, Creative Direction, Copywriting, Art Direction & Design, Ad Development.