XP Networking was an innovative IT solutions firm in Portsmouth who was ready for a change. We worked closely with their leadership team to create a new brand that brought their offering to the forefront of their identity. Layer 9 emerged as a new brand with a new website and digital presence.
Layer9
THE 9TH LAYER
To tell business owners everywhere that the new Layer 9 was ready to be their solutions provider, we invited audiences to “Rewind with Layer 9” – a unique cloud feature that allows their customers to completely revert their work environment to the previous hour before, a full proof anti-malware tool that can erase any human error.
Rewind with Layer 9
The brand voice and tone we developed lent itself to an introductory campaign that took some risks. Something strong and with an attitude. We began looking through the product offerings for something truly unique. We identified a feature where an entire org’s network could be set back on the hour if any major malfunctions or attacks had occurred. We called it rewind. And we invited potential customers to see how it works. To Rewind with Layer 9.
Not Your Ordinary IT
A full re-brand has to touch each and every representation of identity. It also influences they way new elements of business are built. From business cards, to new client boxes, t-shirts, vehicle-wraps, and even a snowboard – we applied the visual identity to ensure Layer 9 had every tool they needed.
The 9th Layer
Layer 9’s innovative approach to IT demanded an equally innovative approach to branding. Screen-share sketching and an audit of our IT were as much a part of the process as discovery meetings and stakeholder interviews. The final brand identity became Layer 9, the 9th Layer in IT services. There are 7 layers to an OSI model, the eight layer is the end user and the 9th layer… well that’s Layer 9, they bring it all together.
How We Helped
We experimented with shapes, color, and concepts until we found the right look and feel for Layer 9. We organized and moderated brand-focused conversations that brought out the goals and needs of the new identity. We handed over The Brand Rollup, featuring logo, colors, and voice + tone, then we started to create.
What We Provided
Brand Identity, Brand Strategy + Planning, Marketing Strategy + Planning, Content Architecture, Experience Architecture, Web Development, Campaign Strategy, Concept Development, Creative Direction, Copywriting, Art Direction & Design, Ad Development
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“Ciniva is our go-to for all our marketing, web design and brand needs. They truly understand our needs and goals with our desired outcome. They took the time to sit down and hear our thoughts as well as brainstorm with us. We reviewed a number of options and revisions but there was never any frustration. We’ve tried other agencies but they would not simply take the time and seemed to lack the skills that Ciniva has. They have been an extension of our team to help us design a great product that we are proud to call our own. Even though it took us 17 years, we found them! Thank you Ciniva!”
Troy McCollum
Chief Executive Officer
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