Fashion brands deal in high-fidelity imagery, shots that evoke emotion and allow a consumer to feel what the product is like. But the shopping elements of the design? That needs to finely tuned. We chose to work with white space that allowed for the application of A.K.O.O. images , all while creating the desired eCommerce experience.

Shopping on social media has become insanely powerful. User’s just don’t want to leave their favorite content application when they see something they like. Running through the entire cart experience to purchase point within Instagram is a game changer. Though this was on an initial request from A.K.O.O. as a long-term partner in their client’s success we took every opportunity to place innovative functionality into our website build and eCommerce re-design and were able to launch social shopping across their brand channels.