AKOO means A King Of Oneself. Founded by Grammy award-winning artist, actor and producer T.I., AKOO designs fine quality streetwear for gentlemen of exceptional style, character, and distinction. Ciniva was tasked with bringing that same standard to a new shopping experience online.

The Challenge

AKOO was offering shoppers a high-quality product but not a high-quality experience. A slow overall site speed, outdated UI, and simplistic cart dated the build and sourced the shopping experience.

The Solution

We got to work outlining the ideal user experience for ecommerce and highlighted visuals that could bring the brand to life. With a design that showcased the vibe and feel of AKOO, the clothes speak for themselves. Intuitive menu designs and shopping experience allow customers to quickly add styles into their cart and checkout from any device.


Content Architecture, Experience Architecture, Web Development, Creative Direction, Art Direction & Design

We started with an intelligent and responsive cart: Improved product images and zooming, adding a viewing history, color alternatives, similar products feature. The e-commerce interface has been tweaked to responsively adapt to varying screen sizes and devices.


click reduction to purchase


product viewport


new innovative cart experience

“The Ciniva team worked closely with us from requirements specification through launch. They were interested in our business and how to best leverage eCommerce in our market. The team was quick and responsive when changes were needed. Ciniva delivered an excellent product that showcases our products in a way that will keep customers coming back for more!”

- David "Woo" Hall

Chief Information Officer